병원마케팅이 치과 의료기관 선택에 미치는 영향 : 의료소비자 만족도를 중심으로
The influence of selecting dental hospital by hospital marketing : Focus on patient satisfaction
노한나, 권초롱, 황선희,
소속 상세정보
노한나 ( Noh Han-Na ) - 신구대학 치과
권초롱 ( Kwon Cho-Long ) - 신구대학 치과
황선희 ( Hwang Sun-Hee ) - 신구대학 치과
KMID : 0613420140230020095
Abstract
This study is about the basis of satisfactions by patients : One is ’what factors of the marketing by dental medical service have an effect on consumers dental clinic’ The other is ’what is the most important part when consumers choose the dental medical ser Seoul and Gyeonggi area unintentionally. Finally 446 people were analyzed. 6 general questions, 5 selective form questions when consumers choose the dental service, 11 satisfactions questions after treating and thought of reuse the dental service 6 (Likert scale) questions. Whether the choice of hospital dental marketing by dental analysis, both male and female hospital medical marketing and use of selected highly suggests that it does not respond. The resulting satisfaction analysis using the Hospital Dental Marketing consumer access to medical care, and then, a full explanation, comfort, quality and level, health care costs, treatment management, and symptom improvement were higher satisfaction with the item, select the dental healthcare after the analysis of the marketing of recycled doctors are otherwise subject the person selected from all entries equal to or higher than the average consumer satisfaction showed a higher medical doctor also higher reuse. Consequently, Through the use of marketing to choose the best dental healthcare need to providing quality care.
키워드
Hospital dental marketing; Patient satisfaction; Likert scale
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